Privacy Policy

This processing notice clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer, websites, functions and content which we process where we are the data controller. This includes external online presences, such social media profiles (hereinafter jointly referred to as the "online offer"). This information is provided to individuals whose data we process to comply with our obligations under Articles 13 and 14 of the GDPR.

With regards to the terms used, such as "personal data" or their "processing", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Data Controller Details:

Gira Giersiepen GmbH & Co. KGl
Dahlienstr. 12
42477 Radevormwald
District Court, Cologne

CEO: Christian Feltgen, Dominik Marte, Sebastian Marz, Steffen Zimmermann
Telephone: + 49 (0) 2195-6020
Email Address:

Data Protection Officer:

Dr. Gregor Scheja (Scheja & Partners GmbH & Co. KG)
Adenauerallee 136
D-53113 Bonn Telephone number: +49 228 2272260
Fax: +49 (0) 228-227 226-26
Email address:

SSL-secure contact:

Types of Data Processed:

  • Inventory data
  • Contact details
  • Content data
  • Contract data
  • Payment details
  • Usage data
  • Meta/communication data

Processing of Special Data Categories (Art. 9 GDPR):

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Categories of Data Subjects Concerned by the Processing:

  • Customers / interested parties / suppliers
  • Visitors and users of Online Offers

In the following, we refer to the persons concerned collectively as "users".

Purpose of Processing:

  • Provision of the online offer, its contents and functions
  • Provision of contractual services, service and customer care
  • Responding to contact requests and communication with users
  • Marketing, advertising and market research (We will get your express opt-in consent before we share your personal data with any third party for marketing purposes)
  • Security measures.

Legal Bases for Processing

We have set out below a description of the legal bases we rely on to process your data.

  • On the basis of your explicit informed consent
  • Fulfilling our services, implementing contractual measures and answering enquiries
  • Compliance with our legal obligations
  • Safeguarding our legitimate interests (to keep our records updated and to study how you use our products/services, for running our business, provision of administration and IT services, network security, to grow our business and to inform our marketing strategy)
  • In the event that vital interests of the data subject or another natural person require the processing of personal data

How we collect data

Provision of Contractual Services

We process inventory data (e.g., names and addresses as well as contact data of users), contract data (e.g., services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services. The entries marked as obligatory in online forms are required for the conclusion of the contract.

Users can optionally create a user account, in particular by viewing their orders. During the process of the registration, the required mandatory data will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to any applicable law. It is the users' responsibility to back up their data before the end of the contract if they have terminated it. We are entitled to irretrievably delete all user data stored during the term of the contract.

In the context of registration and renewed logins and use of our online services, the IP address and the time of the respective user action will be saved. The storage is based on our legitimate interests, namely protection against misuse and other unauthorized use. This data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.
We process usage data (e.g. the websites visited by our online offer, interest in our products) and content data in order to show the user e.g. product information based on the services they have used so far (direct advertising).

Deletion shall take place after the expiry of statutory warranty and comparable obligations; the necessity of storing the data shall be reviewed every three years; in the case of statutory archiving obligations, deletion shall take place after their expiry (end of storage obligation under commercial law (6 years) and tax law (10 years)); information in the customer account shall remain in the customer account until it is deleted.


When contacting us (via contact form or e-mail), the user's details are processed for the legitimate purpose of handling the contact request, and the user's details may be stored in our Customer Relationship Management System ("CRM System") or comparable enquiry organisation.
We delete the enquiries if they are no longer required. We review the necessity every two years; we permanently store inquiries from customers who have a customer account and refer to the information on the customer account for deletion. In the case of legal archiving obligations, the deletion is carried out after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).

Comments and contributions

If users leave comments or other contributions, their IP addresses will be processed on the basis of our legitimate interests. This is done for our security, if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case we can be prosecuted ourselves for the comment or contribution and are therefore interested in the identity of the author. Such data is stored for a period of 7 days.

Gira Home Assistants

You can use the planning assistant to forward your enquiry to an electrical installation company for implementation of the project you have described. In this context we collect and process the following data:

  • Salutation, name and first name
  • Your address
  • Address of the building project
  • Your email address
  • Your telephone number (optional)

The initial inquiry to the installation companies selected by you is made in anonymous form. If the installation company has a fundamental interest in the implementation of the project, we will pass on the personal data provided by you to the installation company for the purpose of establishing contact.
Your consent to the processing of the data in constitutes the necessary legal basis. We will obtain your consent from you before any data is collected. You can revoke your consent at any time with effect for the future.

We process your personal data in order:

  • To be able to provide the Gira Home Assistant with its functions and contents,
  • To enable communication with you by us and the electrical installation company to implement the project described by you in the planning assistant.
  • If the collection of data is no longer necessary to achieve the purpose, the data shall be deleted, and in any event shall be deleted no later than 2 years after the data was collected
  • We pass on your personal data to the electrical installation companies selected by you. A transfer to the non-EU foreign countries does not take place for this.

Collection of Access Data and Log Files

We collect data on the basis of our legitimate interests about every access to the server on which this service is located (so-called server log files) The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited site), IP address and the requesting provider.

Log file information is stored for security reasons (e.g. to clarify abuse or fraud) for a maximum of seven days and then deleted. Data whose further storage is required for evidentiary purposes are excluded from deletion until the respective incident has been finally clarified.

Live Chat and Digital Gira Assistant

For the purpose of operating a live chat system for answering live enquiries or for further processing of enquiries from the digital Gira Assistant, we collect and process your name and the chat contents.
If you wish to communicate by telephone and e-mail, your e-mail address or telephone number is collected and processed via the live chat.

We process your data for the legitimate purpose of handling your request, as well as controlling and improving our business and service processes, including the digital Gira Assistant.
The live chat contents as well as the usage data, i.e. chat duration, time stamp of the messages, number of dialogues and approximate location of the users, are stored for a maximum of 1 month after the last message of the respective process. After this period your personal data and questions will be irrevocably deleted. Furthermore, the usage data is stored anonymously for statistical purposes. Personal data will not be evaluated.

Cookies are used for the operation of the chat functions.

To avoid the storage of cookies, you can set your Internet browser so that no more cookies are stored on your computer in the future or that cookies already stored are deleted. However, switching off all cookies may mean that the chat function on our website can no longer be executed.

Social Media Online Presence(s)

We maintain various presences on social media platforms in order to be able to communicate and interact with users on these platforms as well. Please note that user data may also be processed outside the European Union. However, providers certified under the EU-US Privacy Shield have undertaken to comply with European data protection standards. The data collected by the platforms can be used to create user profiles, which in turn can be used for market research and advertising purposes. The storage of this data is normally realized by cookies. The processing of users' personal data is based on our legitimate interests (i.e. interests in communicating with users and analysing user behaviour). Information on stored data and the exercise of user rights can be obtained or asserted directly from the service provider. For a more detailed description of the data processing and opposition possibilities, we refer to the following information of the provider:


Agreement on joint responsibility for the processing of personal data ( Opt-out ( Privacy Shield entry (


Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA) is part of the Facebook group of companies and shares infrastructure, systems and technology with Facebook and other Facebook companies (Terms of Use: Privacy Policy: Opt-Out:


(Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) Privacy Policy: Opt-Out: Privacy Shield:


(LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland) Privacy Policy: Opt-Out: Privacy Shield:


(WhatsApp Inc., 1601 Willow Road, Menlo Park, CA 94025, USA) Privacy Policy: Privacy Shield:
Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) Privacy Policy: Privacy Shield:

Automatic decision making

We do not make decisions based solely on automated data processing, including profiling

Changes and Updates to the Privacy Policy

We ask you to inform yourself regularly about the content of our Privacy Policy. We will regularly review the privacy policy to ensure it is updated to reflect any data processing carried out by us, or any regulatory changes, which make amendments to this policy necessary. We will inform you as soon as the changes make it necessary for you to cooperate (e.g. consent) or to receive other individual notification.

Security Measures

In accordance with Article 32 GDPR and taking into account the nature, scope, circumstances and purposes of the processing, as well as the probability of occurrence and severity of the risk to your rights and freedoms, we take appropriate technical and organisational measures to ensure a level of protection commensurate with the risk and to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

These measures shall include safeguarding the confidentiality, integrity and availability of data by controlling physical access to said data, as well as the access, input, disclosure, safeguarding of its availability and separation. Furthermore, we have established procedures to ensure that data subjects' rights are exercised, data is deleted, and we respond to data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Art. 25 GDPR).

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Security measures include, in particular, the encrypted transmission of data between your browser and our server.

Cooperation with Clients and Third Parties

In the course of our processing, we may disclose data to other persons and companies (subprocessors or third parties). We may also transfer or otherwise grant them access to this data. This will only be done where we are permitted to make such transfer in accordance with a legal bases of processing such data pursuant to Article 6 GDPR, including if you have given your consent, if legal obligation provides for this or on the basis of our legitimate interests (i.e., when using agent, web hosters).

If we commission third parties to process data on the basis of a so-called "contract processing agreement", this is done on the basis of Article 28 GDPR. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Transfers to Third Countries

We will only process data to a country outside the European Union (EU) or the European Economic Area (EEA) if the requirements of Article 44 GDPR are met. We ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • On the basis of an officially recognised determination of a level of data protection corresponding to that of the EU (e.g. for the USA through the "Privacy Shield")
  • Compliance with officially recognised special contractual obligations (so-called "standard contractual clauses")

Rights of the Data Subjects

You have the right to obtain confirmation as to whether or not personal data concerning you is being processed and to obtain information about such data, as well as further information and a copy of the data in accordance with Article 15 GDPR.

In accordance with Article 16 GDPR, you have the right to have your personal information rectified if it is inaccurate or incomplete.

In accordance with Article 17 GDPR, you have the right to demand that data concerning you be deleted immediately. Alternatively, in accordance with Article 18 GDPR, you can demand a restriction on the processing of said data.

You have the right to obtain the data concerning you which you have provided to us in accordance with Article 20 GDPR. You also have the right to demand that it be passed on to other persons responsible.
In accordance with Article 77 GDPR, you have the right to lodge a complaint with the competent supervisory authority.

You have the right to revoke consents granted in accordance with Article 7 Paragraph 3 GDPR with effect for the future. You can invoke this right by contacting the data protection officer, whose details are given in this privacy policy.

You can object to the future processing of data concerning you at any time in accordance with Article 21 GDPR. In particular, you may object to processing for the purposes of direct advertising.
Please also note that some of the rights above may not be applicable to you (or to all of the information about you that we are processing).

Cookies and Right of Objection for Direct Advertising

We use temporary and permanent cookies, i.e. small files that are stored on the users' devices. In some cases, the cookies serve security purposes or are necessary for the operation of our online offer (e.g., for the presentation of the website) or to store the user decision when the cookie banner is confirmed. In addition, we or our technology partners use cookies for reach measurement and marketing purposes, about which the users will be informed in the course of the privacy policy.

A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US site or the EU site Furthermore, the storage of cookies can be deactivated in your browser settings. Please note that not all functions of this online offer can be used if you choose to deactivate the collection of cookie data.

Retention of Data

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for (as indicated above), including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
According to certain taxation and legal requirements, data stored for 6 years will include commercial books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting vouchers, and data stored for 10 years will include books, records, management reports, accounting vouchers, commercial and business letters, documents relevant for taxation.

Cookies and Measurement of Reach

Cookies are information that is transferred from our web server or web servers of third parties to the web browsers of the users and stored there for later retrieval. Cookies can be small files or other types of information storage.

We use "session cookies", which are only stored for the duration of the current visit to our online presence (e.g. to enable the storage of your login status or the shopping cart function and thus the use of our online offer at all). A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. In addition, a cookie contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our website and, for example, log out or close the browser.

We also use permanent cookies, also called persistent cookies. Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. You can delete the cookies in the security settings of your browser at any time.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of your browser. The exclusion of cookies can lead to functional limitations of this online offer.
You can object to the use of cookies, which serve to measure reach and advertising purposes, via the deactivation page of the network advertising initiative ( and additionally the US website ( or the European website (

Google Analytics

We use Google Analytics, a web analysis service of Google LLC ("Google") on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer). Google uses cookies. The information generated by the cookie about the use of the website by the user is usually transferred to a Google server in the USA and stored there.

Google is certified under the Privacy-Shield-Agreement and thus offers a guarantee to comply with the European data protection law.

Google will use this information on our behalf to evaluate the use of our website by users, to compile reports on the activities within this website and to provide further services to us in connection with the use of this website and the Internet. The processed data can be used to create pseudonymous user profiles of the users.

We use Google Analytics to display the advertisements placed within the advertising services of Google and its partners only to those users who have also shown an interest in our online offer or who show certain characteristics (e.g. interests in certain topics or products determined by the websites visited), which we transmit to Google (so-called "remarketing" or "Google Analytics Audiences"). With the help of remarketing audiences, we also want to ensure that our advertisements correspond to the potential interest of the users and do not appear annoying.

We only use Google Analytics with activated IP anonymisation. This means that the IP address of the users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser will not be merged with other Google data. Users can prevent the storage of cookies by adjusting their browser software accordingly; users can also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link:

Further information on Google's use of data, setting and objection options can be found on Google's websites: ("Google's use of data when you use websites or apps of our partners"), ("Use of data for advertising purposes"), ("Manage information that Google uses to show you advertising").

Google Re-/Marketing-Services

On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer) we use the marketing and remarketing services (in short "Google Marketing Services") of Google.

Google marketing services allow us to display ads for and on our website in a more targeted manner to show users only ads that potentially match their interests. For example, if a user is shown ads for products that he or she has been interested in on other websites, this is called "remarketing". For these purposes, when you visit our website and other websites where Google marketing services are active, Google will execute code directly from Google and (re)marketing tags (invisible graphics or code, also known as "web beacons") will be embedded in the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including,,,, or This file records which websites the user has visited, what content he is interested in and which offers he has clicked on, as well as technical information on the browser and operating system, referring websites, visiting time and other information on the use of the online offer. The IP address of the user is also recorded, whereby we inform within the framework of Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases is it transferred in full to a Google server in the USA and shortened there. The IP address will not be merged with data of the user within other offers of Google. Google may also combine the above-mentioned information with information from other sources. If the user subsequently visits other websites, advertisements tailored to the user's interests may be displayed.

The data of the users are processed pseudonymously within the framework of the Google marketing services. I.e. Google does not store and process e.g. the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. This means that from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who that cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected by Google marketing services about users is transmitted to Google and stored on Google's servers in the USA.

The Google marketing services we use include the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies can therefore not be tracked on the websites of AdWords customers. The information collected using the cookie is used to compile conversion statistics for AdWords customers who have opted-in to conversion tracking. AdWords customers are told the total number of users who have clicked on their ad and been redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

We can also use the "Google Optimizer" service. Google Optimizer allows us to track how various changes to a website (e.g. changes to input fields, design, etc.) affect the website within the framework of so-called "A/B testing". For these test purposes, cookies are stored on the users' devices. Only pseudonymous user data is processed.

Furthermore, we may use the "Google Tag Manager" to integrate and manage Google's analysis and marketing services into our website.

Further information on the use of data for marketing purposes by Google can be found on the overview page:, Google's privacy policy is available at

If you wish to opt-out of interest-based advertising through Google's marketing services, you may use the setting and opt-out options provided by Google:

Facebook and Facebook Marketing Services

Within our online offer, the "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used on the basis of your consent.

Facebook is certified under the Privacy Shield Agreement and thereby offers a guarantee to comply with European data protection law (

With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of ads (so-called "Facebook ads"). Accordingly, we use the Facebook Pixel in order to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of the users and do not appear annoying. With the help of the Facebook Pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users are redirected to our website after clicking on a Facebook ad (so-called "conversion").

The processing of data by Facebook is carried out within the framework of Facebook's data use policy. Accordingly, general information on the display of Facebook ads is provided in the Facebook Data Usage Policy: Specific information and details about the Facebook pixel and its functionality can be found in the Facebook help area:


The following information informs you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your right to object. By subscribing to our newsletter, you agree to receive it and to the described procedures.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter "newsletter") only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described in the context of a registration for the newsletter, they are decisive for the consent of the users. Furthermore, our newsletters contain information about our products, offers, promotions and our company.

Double-opt-in and logging: The registration for our newsletter takes place in a so-called double-opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with foreign e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the time of registration and confirmation as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Registration data: To subscribe to the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to enter a name for personal contact in the newsletter.

Success measurement - The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file which is retrieved from the server of the dispatch service provider when the newsletter is opened. Within the scope of this retrieval, technical information such as information on the browser and your system, as well as your IP address and time of retrieval are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined by means of the IP address) or the access times. Statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our nor the dispatch service provider's intention to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users.
Cancellation/revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. If users have only registered for the newsletter and cancelled this registration, their personal data will be deleted.

Integration of Third-party Services and Content

We set within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer), we use content or service offers from third parties in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). This always presupposes that the third-party providers of such content are aware of the IP address of the users, as without the IP address they would not be able to send the content to their browsers. The IP address is therefore required to display this content. We make every effort to use only such content whose respective providers use the IP address only to deliver the content. Third party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information on the browser and operating system, referring web pages, visiting time and other details on the use of our online offer, as well as being able to be linked to such information from other sources.

This website uses "", a font service of Linotype GmbH, Werner-Reimers-Straße 2-4, 61352 Bad Homburg, Germany (""). Each time this website is called up, files are loaded from a "" server in order to display the texts in a specific font. In doing so, your IP address may be transferred to a "" server and stored in the context of the usual weblog. The further processing of this information is the responsibility of "". For the corresponding conditions and setting options, please refer to the data protection information of "":
In addition, if you choose to participate voluntarily, we may also conduct surveys using Microsoft Forms, a service offered by Telekom (EU Cloud) - Microsoft, with whom we have an agreement on order processing. The surveys are embedded in the website, in the Gira Home Assistant. The processing is based on your specific consent. The survey only serves to optimise the Gira Home Assistant and does not collect any personal data except your IP address, which is necessary for technical reasons.